By Jessica Ye (Jessica Yap)
Versace doing glamour is expected. Versace pulling it back is not.
For Spring Summer 2026, the eyewear campaign feels more stripped than usual. Shot by Frank Lebon, there is less gloss, less overthinking. It feels closer, a bit more immediate, and honestly, more believable.
The cast is what holds it together. Lexee Smith (featured image), Chu Wong, Chuquimamani-Condori and Kazuya Tanabe are brought together as this so-called “embodied community,” but what comes through is not unity. It is individuality. No one is trying to match each other, and that is exactly why it works.
You still see the Versace codes. The polish is there, the references to its Magna Grecia heritage are there, but they are not pushed in your face. Instead, they sit quietly while something a little rougher comes through the image. It feels less like a campaign trying to impress, more like one that knows it already can.
The eyewear stays bold. Modernist frames, the Medusa front and centre, nothing watered down. But they are not overpowering. They sit on faces that already have presence, which makes the whole thing feel more balanced.
What I like here is the restraint. Versace could have easily gone bigger, louder, more dramatic. It did not. It held back just enough, and that shift makes the campaign feel more current.
The Spring Summer 2026 eyewear collection has been available at Versace stores and online since April 30.
